FB Guide: SEE What You LIKE

I admit it. I am slightly addicted to Facebook. And that’s just personally; I’m highly addicted professionally. Indeed I joined Facebook to create my Professional page (now over 3000 fans!), but as a self-employed artist working from home, I have been truly delighted to reconnect with old friends, follow peers’ careers, and keep up with politics, technology, arts, and fun through all the pages I like.  Until this past summer that is. *Dun, Dun, Duuuuuun!*

The messages and articles (two good ones here and here) about Facebook’s new ‘bait n’ switch’ visibility policy are now making their way around the interwebs, as well as on Facebook itself (which you’ll understand is ironic in a minute). Basically, as fans of pages, we are only seeing some (possibly none) of the posts of the people, businesses, artists, and more that we clicked “Like” to follow. As someone who is trying to post content for fans, I am only reaching about 15% of the 3000 folks who like my page. In summary, now that FB has shareholders they need to ramp up their income, so in an unannounced move as far back as May, they began to limit what we all see in our newsfeeds in an effort to push pages to ‘pay to promote’ their content. To be even more clear: you can’t always see what you want to see on Facebook, and I and other people who post content can’t always show you what you want to see on FB…but there’s a fix.

For the pages you like and want to keep up with on Facebook, you can create Interest Lists. It takes maybe a minute, so it’s fast and you’ll be able to check in EASILY on all the content for your favorite pages, and even friends. I did this about three months ago when I noticed I wasn’t seeing all, or any, content from the pages I enjoy, and can now just easily click my interest lists to review and don’t miss anything. Here’s how to create yours:


Go to a FB page like Kieffer Ceramics, and click the ‘gear’ icon in the upper right, which pulls down an option menu, then click ‘Add to Interest Lists’ (image 1). Next, click ‘+New List’ (image 2). If you’ve already created a list(s), they’ll be filed here for you to easily add to.


The page you want to add to your new list will be highlighted with a check mark, then click ‘Next’ (image 3). Now you can name your list (I chose ‘Fave Pages’) and decide who can see your lists (I chose ‘Only Me’) (image 4). And you’re done!


So now you can go through and do this with all your favorite pages and friends who’s posts you don’t want to miss. You will find your Interest Lists as you’ve named them at the top left of your FB newsfeed home page under ‘Interests’ (image 5). As you get more savvy, you can move, re-name, and add to your lists (image 6 are all categories of interests lists I’ve created which house pages and friends I love).

I’m sharing this guide and info as both a FB page ‘poster’ and page ‘liker.’ I want to SEE posts for the pages I ‘like,’ as well as have folks who LIKE my page see what I post. I understand (though don’t agree) with FB’s reasoning to “cause a problem and then market the fix.” But since most people are unaware of the change, they are also unaware they are missing content they wanted to see by liking a page in the first place! I hope this helps and that you will share this info with your friends and fans…and because FB limits what’s seen, it’s helpful to post elsewhere than just FB (the irony I mentioned earlier), like Twitter, Pinterest, your blog, etc.

FB has become my and many artists’ primary point of contact with our fan base to announce new work, events, promotions, plus fun news, so I hope you will create your Lists as a way to continue your much-appreciated support and to follow what you enjoy.

10 thoughts on “FB Guide: SEE What You LIKE

  1. Thanks so much for the detailed instruction. Just what I need to fix my FB interests. By the way, went to a workshop at Natchez, MS yesterday with Yoshi Fujii. Now one of his tea cups sets by your cup. He told me you were a big influence on his work. I was at the your workshop at LSU. Thanks for all you share. Elaine Carroll

    • Glad the post was helpful. The more the info is shared and passed around, the more it will help us all! Yoshi is great, and makes great work. Glad you enjoyed his workshop, it was a pleasure to have you in mine!

  2. Kristen, what you passed on to us is fantastic, thank you.
    though, when viewing my favorite pages while on my business page, I dont find any of the options …
    At least when on business page, i can view all my favorites.
    In any case, this is a real problem as I dont see all of our fans ever doing this process for all of their favorite pages.
    Darn it.

    • Glad it was helpful for you, Paula. I never switch to using FB as Kieffer Ceramics, so it’s interesting to hear the settings are different. Yeah, FB really set up an obstacle for us, but the more this info is shared, the more folks can amend their lists…and maybe even revolt! :-)

  3. I too have this problem… 2000+ fans yet only 50-150 people see posts! I have found that posts with links and /or images get the least views. I have been posting to my page how to make sure fans have the activity feed box ticked… but this suggestion is an extra thing they can do also… great!

    • Glad it was helpful, Dawn. I have found/witnessed the ‘Show In Newsfeed’ check mark means nothing as I had that checked for my fave pages and continued to have them NOT show up in my newsfeed. I think Interest Lists are the answer short of a revolution over to Google+.

  4. Thank you for writing up this tutorial on how to get around this new change. I have been hoping that FB would fall out of popularity and some other site like Google+ will be used soon too!

  5. Thank you, Kristen. You are a gem. Your clear and complete tutorial including graphics is so helpful! I wish you much success with your artistic endeavors. I will definitely post this and hope that eventually all FBers will become aware of this practice. (It seems counterintuitive that FB would obscure this information. One would think it would alert users to further its own use and therefore increase its profits.)

Comments are closed.