Fellow potter Ben Carter and designer Molly Hatch have created another online course in their Think Big! series. This second six-week series (independent of the first) is about Mastering the Marketplace, and entails interviews with six guests: studio potter Justin Rothshank on generating sales through social media; gallerist and potter Naomi Cleary on do’s and don’ts for dealing with galleries; maker and Ceramics Monthly editor Jessica Knapp on working with the press; potter and designer Keith Kreeger on working with restaurants as clients; studio potter Nicole Aquillano on selling wholesale vs. retail; and studio potter Lindsay Osteritter on online cooperatives.
This online course is six weeks and begins February 4th, and remains up for six weeks after so participants can go at their own pace and schedule. Each week, the link to a new video interview on a themed topic is sent to registered participants for viewing. There are online discussion groups to join, as well as bonus materials and worksheets to download. No need to have taken the first course.
In today’s art market, artists have to be more than just makers. We are also marketers, web designers, publicists, and so much more. Think Big 2 is a go-at-your-own pace course designed to help you build skills to expand your creative business, learn some tricks of the trade, and think beyond the traditional methods of reaching your market.